STRATEGY | ENGAGEMENT | INFLUENCE
The name 24NINE refers to 24,900 feet, the altitude at which the first commercial airline flight utilized the jet stream. In 1952, Pan Am flew from Tokyo to Honolulu using the natural force, cutting the trip time by over one-third, saving significant fuel in the process. Likewise, at 24NINE, we help you harness existing, untapped forces to accelerate your success and save you time and money.
How We Help You
Communicate with Purpose
Welcome to Utah
Shape Policy and Regulations
Build Community Relationships
Win By Giving Back
Why It Matters
30% of a company’s value is at stake when it comes to its relationships with society.
CEOs spend 30% of their time addressing this issue.
Less than 30% of these business leaders successfully engage with society.
If they COULD get it right, their company could generate returns at least 20% higher than competitors.
Embracing External Relations
In our world of transparency and instant communication, businesses can no longer afford to react to a quickly changing world, they must play a proactive role in creating the change.
“[Engaging] is not something you can avoid. You’ll be a player whether you like it or not, because companies are big identifiable factors and activists have realized that getting companies to tilt one way or another on issues is a very effective way to get some leverage and power. So you have to see the big picture and try to take control of it.”
—Ian Chipman, Insights by Stanford Business, July 7, 2016
Very few businesses are poised to succeed in external affairs.
“Working with outside stakeholders is a rising priority for company leaders. But in a new survey, most executives say their organizations still lack the external-affairs capabilities they need to succeed.”
—McKinsey & Company, July 2016
Commitment to engage will generate a competitive advantage.
“In a global economy, sustained competitive advantage arises from tackling social, political and environmental issues as part of a corporate strategy — not just pursuing business as usual.”
—Bach and Allen, MIT Sloan Management Review, April 1, 2010
Properly executed, external affairs enhance your bottom line.
“Research by McKinsey shows that on average, 30% of a company’s value is at stake when it comes to its relationships with society. CEOs seem to understand this: the same surveys show that they spend 30% of their time addressing this issue. The problem is that less than 30% of these same business leaders feel that they are successfully engaging with society. Other studies have shown that if they could get it right, then their company could generate returns that are at least 20% higher than its competitors over the course of a decade.”
—John Browne, Fortune Magazine, March 12, 2016
As the special primary election to replace former Congressman Jason Chaffetz pushes through the final days, more and more outside money is being spent to influence the way Utahns in the state’s 3rd congressional district will vote. And those attacks are growing...read more
Memorial Day is just one week away. Of course, it’s a day all Utahns will pause to remember and honor those who have served our country in the Armed Forces. At 24NINE, it has been our opportunity to work with one local Utah business determined to do its part to give...read more
For the past few months, we at 24NINE have been busy working with our clients on important issues ranging from protecting the right to free contract and advancing education. This morning, Utah Policy and Utah Pulse ran a Q&A about our firm, what we have done so...read more
SALT LAKE CITY – (February 25, 2017) – As business leaders who care about our employees, the success of our businesses, and the strength of Utah’s economy and national reputation, we applaud the Legislature for its decision not to propose further...read more
24NINE is proud to work with the Free Enterprise Coalition. Matt Browning authored this op-ed, published in the Salt Lake Tribune, outlining the important role freedom of contract plays in Utah’s free market economy. By Matthew Browning, Chief Operating Officer...read more
SALT LAKE CITY — February 15, 2017 — A group of Utah business leaders has formed a new coalition, Free Enterprise Utah, to stand-up for the freedom of businesses and employees to define their relationship without government interference. Free Enterprise Utah is taking...read more
During his State of the State address last week, Gov. Gary Herbert announced a “major collaboration called Talent Ready Utah” to “expand career opportunities statewide by increasing the number of business and education partnerships.” The push is aimed at connecting...read more
24NINE has been working to support the Talent Ready Utah initiative, announced by Gov. Gary Herbert at the State of the State address. The following is an op-ed, authored by Edson Barton, founder and CEO of Precision Exams, a Utah-based education organization linking...read more
In the final installment of our conversation with Stephen Studdert, we discuss a special surprise the First Lady planned for President Bush on Inauguration Day and a touching moment between Studdert and the President the day after the festivities ended. About the...read more
In the 4th episode of our conversation with Stephen Studdert, the executive director of the 1989 inaugural of President George H.W. Bush, we discuss the artificial spontaneity of some parts of the event, preparing for terror threats and how he stole a car from a...read more